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ART DIRECTION / BRANDING DESIGN / UI & UX DESIGN / ICONOGRAPHY
“Hot Wheels Open World” is Hot Wheels first official Roblox game. Broadened Hot Wheels reach into a new platform and engaged a new consumer base. Game launched successfully with 1.7mm players to date.
Worked directly with the developers and cross-functional Gaming team to create game's UI and art directed game mechanics, visuals, and live content to be on brand with Hot Wheels.